INTRODUCTION
Hello
In every B2B business, I saw the same thing.
Too many stakeholders. Too much complexity. No clear, repeatable story. Founders and senior salespeople could explain the value, but no one else could.
Deals slowed. Messages got diluted. Sales hires struggled to ramp. Growth stalled. I fell into the same trap myself. We grew our business to just shy of 8 figures, but I couldn’t scale sales beyond myself.
No matter how strong the pitch, others couldn’t repeat it.
That’s when I discovered what’s called The Founder’s Trap – when the value of the business is stuck inside the founder’s brain.
You can’t scale without solving it. You can’t sell your business. You can’t stand out in a crowded market.
And because sales is the lifeblood of any business, the pressure just builds.
That’s why I created The Story Stack.
Based on neuroscience and visual thinking, The Story Stack makes your value easy to explain, easy to remember, and easy to repeat.
If you’re a founder or leading a sales team and struggling to scale, I made this for you.
GARTH JEMMETT
FOUNDER, WE EXPLAIN STUFF
THE REALITY
I fell into the same trap
I was selling our services, but struggled to get others to articulate the value the same way I did. I had grown the business to just shy of 8 figures, but try as I might, I could not scale sales beyond myself.
On reading into it I discovered it’s a phenomenon called The Founder’s Trap, where the value of a business is trapped inside the founder.
This makes scaling sales almost impossible. And without solving it, you can never truly scale your business, sell your business, sor stand out in a crowded market. Stress only increases, because sales is the lifeblood of any business. No sales No sales, no business. It becomes a pressure cooker.
THE OUTCOME
That’s why I created The Story Stack
A visual, brain-friendly framework that systemises your value and turns it into a repeatable narrative anyone can tell. It makes business easy to understand and easy to sell.
If you are a founder or heading up a sales team and struggling, I made this for you.